@font-face {
  font-family: "Onest";
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("assets/fonts/onest-cyrillic.woff2") format("woff2");
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}

@font-face {
  font-family: "Onest";
  font-style: normal;
  font-weight: 400 700;
  font-display: swap;
  src: url("assets/fonts/onest-latin.woff2") format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

@font-face {
  font-family: "Oswald";
  font-style: normal;
  font-weight: 500 700;
  font-display: swap;
  src: url("assets/fonts/oswald-cyrillic.woff2") format("woff2");
  unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116;
}

@font-face {
  font-family: "Oswald";
  font-style: normal;
  font-weight: 500 700;
  font-display: swap;
  src: url("assets/fonts/oswald-latin.woff2") format("woff2");
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}

:root {
  --paper: #ffffff;
  --paper-soft: #ffffff;
  --ink: #171713;
  --ink-soft: #2b2b25;
  --muted: #68675f;
  --line: rgba(23, 23, 19, 0.14);
  --inverse-line: rgba(244, 240, 231, 0.2);
  --white: #ffffff;
  --ember: #ec5b31;
  --ember-dark: #c84422;
  --display: "Oswald", "Arial Narrow", sans-serif;
  --sans: "Onest", Arial, sans-serif;
  --pad: clamp(20px, 4vw, 72px);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  overflow-x: hidden;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--sans);
  font-size: 16px;
  line-height: 1.55;
}

body.menu-open {
  overflow: hidden;
}

img {
  display: block;
  max-width: 100%;
}

a {
  color: inherit;
  text-decoration: none;
}

button,
summary {
  color: inherit;
  font: inherit;
}

em {
  color: var(--ember);
  font-style: normal;
}

.sr-only {
  position: absolute;
  width: 1px;
  height: 1px;
  padding: 0;
  margin: -1px;
  overflow: hidden;
  clip: rect(0, 0, 0, 0);
  white-space: nowrap;
  border: 0;
}

.skip-link {
  position: fixed;
  top: 8px;
  left: 8px;
  z-index: 300;
  padding: 10px 14px;
  background: var(--ember);
  color: var(--white);
  transform: translateY(-160%);
  transition: transform 0.2s;
}

.skip-link:focus {
  transform: none;
}

.scroll-line {
  position: fixed;
  inset: 0 0 auto;
  z-index: 210;
  height: 3px;
  pointer-events: none;
}

.scroll-line span {
  display: block;
  width: 0;
  height: 100%;
  background: var(--ember);
}

.site-header {
  position: fixed;
  inset: 0 0 auto;
  z-index: 200;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  min-height: 76px;
  padding: 12px var(--pad);
  color: var(--white);
  transition: background 0.25s, color 0.25s, border-color 0.25s;
}

.site-header.scrolled {
  border-bottom: 1px solid var(--line);
  background: rgba(255, 255, 255, 0.94);
  color: var(--ink);
  backdrop-filter: blur(16px);
}

.brand {
  display: flex;
  gap: 12px;
  align-items: center;
  width: max-content;
}

.brand-mark,
.footer-brand {
  font-family: var(--display);
  font-size: 25px;
  font-weight: 700;
  line-height: 1;
  letter-spacing: -0.08em;
}

.brand-mark span,
.footer-brand span {
  color: var(--ember);
}

.brand-copy {
  font-size: 9px;
  font-weight: 700;
  line-height: 1.15;
  text-transform: uppercase;
  letter-spacing: 0.11em;
}

.desktop-nav {
  display: flex;
  gap: 30px;
  font-size: 12px;
  font-weight: 600;
}

.desktop-nav a {
  position: relative;
}

.desktop-nav a::after {
  position: absolute;
  right: 0;
  bottom: -6px;
  left: 0;
  height: 1px;
  background: currentColor;
  content: "";
  transform: scaleX(0);
  transform-origin: right;
  transition: transform 0.2s;
}

.desktop-nav a:hover::after,
.desktop-nav a:focus-visible::after {
  transform: scaleX(1);
  transform-origin: left;
}

.header-cta {
  justify-self: end;
  padding: 10px 15px;
  border: 1px solid currentColor;
  border-radius: 999px;
  font-size: 11px;
  font-weight: 700;
  transition: background 0.2s, color 0.2s;
}

.header-cta:hover,
.header-cta:focus-visible {
  background: var(--white);
  color: var(--ink);
}

.site-header.scrolled .header-cta:hover,
.site-header.scrolled .header-cta:focus-visible {
  background: var(--ink);
  color: var(--white);
}

.menu-button,
.mobile-nav,
.mobile-cta {
  display: none;
}

.hero {
  position: relative;
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(420px, 0.95fr);
  grid-template-rows: minmax(690px, 1fr) auto;
  min-height: 100svh;
  padding: 118px var(--pad) 0;
  overflow: hidden;
  background: var(--ink);
  color: var(--white);
}

.hero::before {
  position: absolute;
  top: -18vw;
  left: -14vw;
  width: 48vw;
  aspect-ratio: 1;
  border: 1px solid var(--inverse-line);
  border-radius: 50%;
  content: "";
}

.hero-copy {
  position: relative;
  z-index: 2;
  align-self: center;
  max-width: 880px;
  padding: 48px 48px 70px 0;
}

.eyebrow,
.section-index {
  margin: 0 0 24px;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.13em;
}

.eyebrow {
  display: flex;
  gap: 10px;
  align-items: center;
  color: rgba(248, 245, 237, 0.72);
}

.eyebrow::before {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--ember);
  content: "";
}

.hero-title {
  max-width: 900px;
  margin: 0;
  font-family: var(--display);
  font-size: clamp(68px, 8.7vw, 160px);
  font-weight: 600;
  line-height: 0.83;
  text-transform: uppercase;
  letter-spacing: -0.055em;
}

.hero-title span {
  display: block;
}

.hero-title .accent {
  padding-left: 10%;
  color: var(--ember);
}

.hero-lead {
  max-width: 640px;
  margin: 36px 0 0;
  color: rgba(248, 245, 237, 0.78);
  font-size: clamp(17px, 1.3vw, 22px);
  line-height: 1.5;
}

.hero-actions {
  display: flex;
  flex-wrap: wrap;
  gap: 26px;
  align-items: center;
  margin-top: 34px;
}

.button {
  display: inline-flex;
  gap: 18px;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 14px 20px;
  border: 1px solid transparent;
  border-radius: 999px;
  font-size: 13px;
  font-weight: 700;
  transition: transform 0.2s, background 0.2s, color 0.2s;
}

.button:hover,
.button:focus-visible {
  transform: translateY(-2px);
}

.button-light {
  background: var(--white);
  color: var(--ink);
}

.button-light:hover,
.button-light:focus-visible {
  background: var(--ember);
  color: var(--ink);
}

.button-dark {
  background: var(--ink);
  color: var(--white);
}

.button-dark:hover,
.button-dark:focus-visible {
  background: var(--ember-dark);
}

.text-link {
  padding-bottom: 4px;
  border-bottom: 1px solid rgba(248, 245, 237, 0.4);
  font-size: 12px;
  font-weight: 600;
}

.hero-visual {
  position: relative;
  z-index: 1;
  align-self: stretch;
  min-height: 620px;
}

.hero-photo {
  position: absolute;
  inset: 0 0 0 6%;
  margin: 0;
  overflow: hidden;
}

.hero-photo::after {
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(23, 23, 19, 0.42), transparent 38%);
  content: "";
}

.hero-photo img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 55% center;
}

.hero-photo figcaption {
  position: absolute;
  right: 16px;
  bottom: 14px;
  z-index: 2;
  color: rgba(248, 245, 237, 0.78);
  font-size: 9px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.11em;
}

.hero-card {
  position: absolute;
  right: -1px;
  bottom: 58px;
  z-index: 3;
  display: grid;
  min-width: 220px;
  padding: 20px 24px;
  background: var(--ember);
  color: var(--ink);
}

.hero-card strong {
  font-family: var(--display);
  font-size: 50px;
  line-height: 1;
}

.hero-card span {
  margin-top: 6px;
  font-size: 10px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.hero-portrait {
  position: absolute;
  bottom: 18px;
  left: -38px;
  z-index: 3;
  width: 136px;
  height: 136px;
  aspect-ratio: 1;
  border: 8px solid var(--ink);
  border-radius: 50%;
  object-fit: cover;
}

.hero-stats {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--inverse-line);
}

.hero-stats article {
  display: grid;
  gap: 6px;
  padding: 24px 24px 28px 0;
}

.hero-stats article + article {
  padding-left: 24px;
  border-left: 1px solid var(--inverse-line);
}

.hero-stats strong {
  font-family: var(--display);
  font-size: clamp(38px, 3.2vw, 64px);
  line-height: 1;
}

.hero-stats span {
  color: rgba(248, 245, 237, 0.62);
  font-size: 10px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}

.proof-ribbon {
  display: flex;
  gap: 34px;
  justify-content: space-between;
  padding: 15px var(--pad);
  overflow: hidden;
  background: var(--ember);
  color: var(--ink);
  font-family: var(--display);
  font-size: 14px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.025em;
  white-space: nowrap;
}

.section {
  padding: clamp(92px, 11vw, 180px) var(--pad);
}

.section-head {
  display: grid;
  grid-template-columns: minmax(0, 1.5fr) minmax(280px, 0.5fr);
  gap: clamp(40px, 7vw, 120px);
  align-items: end;
  margin-bottom: clamp(50px, 7vw, 100px);
}

.section-head.compact {
  display: block;
  max-width: 1000px;
}

.section-head.split {
  grid-template-columns: minmax(0, 1.4fr) minmax(280px, 0.6fr);
}

.section-head h2,
.method h2,
.results h2,
.voice h2,
.social h2,
.final-cta h2 {
  margin: 0;
  font-family: var(--display);
  font-size: clamp(52px, 7vw, 118px);
  font-weight: 600;
  line-height: 0.98;
  text-transform: uppercase;
  letter-spacing: -0.04em;
}

.section-head > p,
.section-head > div + p {
  max-width: 520px;
  margin: 0 0 8px;
  color: var(--muted);
  font-size: 17px;
}

.section-index {
  color: var(--muted);
}

.audience {
  background: var(--paper);
}

.audience-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}

.audience-card {
  min-height: 440px;
  padding: 32px clamp(22px, 3vw, 48px) 36px;
}

.audience-card + .audience-card {
  border-left: 1px solid var(--line);
}

.audience-card > span {
  display: block;
  margin-bottom: 70px;
  color: var(--ember);
  font-family: var(--display);
  font-size: 18px;
}

.audience-card > p {
  margin: 0 0 15px;
  color: var(--muted);
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.audience-card h3 {
  max-width: 430px;
  margin: 0;
  font-size: clamp(22px, 2vw, 34px);
  line-height: 1.15;
  letter-spacing: -0.025em;
}

.audience-card ul,
.format-card ul {
  display: grid;
  gap: 10px;
  padding: 0;
  margin: 42px 0 0;
  list-style: none;
}

.audience-card li,
.format-card li {
  position: relative;
  padding-left: 18px;
  color: var(--muted);
  font-size: 13px;
}

.audience-card li::before,
.format-card li::before {
  position: absolute;
  top: 0.62em;
  left: 0;
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--ember);
  content: "";
}

.audience-card-accent {
  background: var(--paper-soft);
}

.formats {
  padding-top: 0;
}

.format-grid {
  display: grid;
  grid-template-columns: 1.18fr 0.91fr 0.91fr;
  gap: 14px;
}

.format-card {
  display: flex;
  flex-direction: column;
  min-height: 510px;
  padding: clamp(28px, 3vw, 48px);
  border: 1px solid var(--line);
  background: rgba(248, 245, 237, 0.44);
}

.format-card.clickable {
  cursor: pointer;
}

.format-card.featured {
  background: var(--ink);
  color: var(--white);
}

.format-label {
  margin-bottom: 80px;
  color: var(--muted);
  font-size: 10px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.11em;
}

.featured .format-label {
  color: rgba(255, 255, 255, 0.74);
}

.format-card.featured p {
  color: rgba(255, 255, 255, 0.84);
  font-size: 15px;
  line-height: 1.55;
}

.format-card.featured li {
  color: rgba(255, 255, 255, 0.78);
}

.format-card h3 {
  margin: 0 0 20px;
  font-family: var(--display);
  font-size: clamp(32px, 3.1vw, 58px);
  font-weight: 600;
  line-height: 1;
  text-transform: uppercase;
}

.format-card p {
  max-width: 540px;
  margin: 0;
  color: var(--muted);
  font-size: 14px;
}

.format-card ul {
  margin-top: 26px;
}

.format-card a {
  width: max-content;
  max-width: 100%;
  padding-bottom: 5px;
  margin-top: auto;
  border-bottom: 1px solid currentColor;
  font-size: 12px;
  font-weight: 700;
}

.method {
  display: grid;
  grid-template-columns: minmax(320px, 0.8fr) minmax(0, 1.2fr);
  min-height: 930px;
  background: var(--ink);
  color: var(--white);
}

.method-quote {
  position: sticky;
  top: 76px;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  height: calc(100vh - 76px);
  min-height: 700px;
  padding: var(--pad);
  overflow: hidden;
  background: var(--ember);
  color: var(--ink);
}

.method-quote::before {
  position: absolute;
  top: -20%;
  left: -25%;
  width: 95%;
  aspect-ratio: 1;
  border: 1px solid rgba(248, 245, 237, 0.28);
  border-radius: 50%;
  content: "";
}

.method-quote > p,
.method-quote > span {
  position: relative;
  margin: 0;
  font-size: 10px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.12em;
}

.method-quote blockquote {
  position: relative;
  max-width: 640px;
  margin: 20px 0 28px;
  font-family: var(--display);
  font-size: clamp(60px, 6vw, 106px);
  font-weight: 600;
  line-height: 0.95;
  text-transform: uppercase;
  letter-spacing: -0.045em;
}

.method-copy {
  padding: clamp(92px, 10vw, 160px) var(--pad);
}

.method-copy .section-index,
.voice .section-index {
  color: rgba(248, 245, 237, 0.52);
}

.method-copy h2 {
  max-width: 1000px;
  font-size: clamp(55px, 6.5vw, 106px);
}

.method-intro {
  max-width: 700px;
  margin: 38px 0 60px;
  color: rgba(248, 245, 237, 0.66);
  font-size: 18px;
}

.method-steps {
  padding: 0;
  margin: 0;
  list-style: none;
}

.method-steps li {
  display: grid;
  grid-template-columns: 55px 1fr;
  gap: 22px;
  padding: 25px 0;
  border-top: 1px solid var(--inverse-line);
}

.method-steps li:last-child {
  border-bottom: 1px solid var(--inverse-line);
}

.method-steps li > span {
  color: var(--ember);
  font-family: var(--display);
}

.method-steps strong {
  font-size: 18px;
}

.method-steps p {
  margin: 5px 0 0;
  color: rgba(248, 245, 237, 0.56);
  font-size: 14px;
}

.cases {
  background: var(--paper-soft);
}

.case-grid {
  display: grid;
  grid-template-columns: 1.15fr 0.85fr 0.85fr;
  gap: 12px;
}

.case-card {
  display: flex;
  flex-direction: column;
  min-height: 310px;
  padding: 26px;
  border: 1px solid var(--line);
  background: var(--paper);
  transition: transform 0.25s, background 0.25s;
}

.case-card:hover,
.case-card:focus-visible {
  background: var(--white);
  transform: translateY(-4px);
}

.case-large {
  grid-row: span 2;
  min-height: 632px;
  background: var(--ink);
  color: var(--white);
}

.case-large:hover,
.case-large:focus-visible {
  background: var(--ink-soft);
}

.case-top {
  display: flex;
  gap: 18px;
  justify-content: space-between;
  margin-bottom: auto;
  color: var(--muted);
  font-size: 9px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.case-large .case-top,
.case-large small,
.case-large > p {
  color: rgba(248, 245, 237, 0.55);
}

.case-large > p {
  margin: 20px 0 0;
  font-size: 10px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.case-large > strong {
  font-family: var(--display);
  font-size: clamp(44px, 4.5vw, 76px);
  font-weight: 600;
  line-height: 0.98;
  text-transform: uppercase;
}

.case-large .case-result {
  color: var(--ember);
  font-size: clamp(82px, 8vw, 132px);
  line-height: 0.84;
}

.case-arrow {
  margin: 12px 0;
  color: var(--ember);
  font-size: 30px;
}

.case-card small {
  margin-top: 24px;
  color: var(--muted);
}

.time-change {
  display: grid;
  gap: 8px;
  margin-top: auto;
  font-family: var(--display);
  font-size: clamp(45px, 4.1vw, 70px);
  line-height: 0.95;
}

.time-change s {
  color: var(--muted);
  font-size: 0.62em;
}

.time-change strong {
  color: var(--ember);
  font-weight: 600;
}

.case-note {
  max-width: 820px;
  margin: 20px 0 0;
  color: var(--muted);
  font-size: 11px;
}

.results {
  display: grid;
  grid-template-columns: minmax(420px, 0.9fr) minmax(0, 1.1fr);
  min-height: 1000px;
  background: var(--paper);
}

.results-image {
  position: relative;
  min-height: 900px;
  overflow: hidden;
}

.results-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center;
}

.results-image span {
  position: absolute;
  right: 22px;
  bottom: 20px;
  padding: 8px 11px;
  background: var(--ink);
  color: var(--white);
  font-size: 9px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.11em;
}

.results-copy {
  align-self: center;
  padding: clamp(80px, 8vw, 140px) var(--pad);
}

.results-copy h2 {
  font-size: clamp(56px, 6vw, 104px);
}

.results-intro {
  max-width: 690px;
  margin: 34px 0 52px;
  color: var(--muted);
  font-size: 17px;
}

.result-list {
  border-top: 1px solid var(--line);
}

.result-list article {
  display: grid;
  grid-template-columns: 86px 1fr;
  gap: 20px;
  padding: 21px 0;
  border-bottom: 1px solid var(--line);
}

.result-list time {
  color: var(--ember);
  font-family: var(--display);
  font-size: 20px;
}

.result-list div {
  display: grid;
  gap: 3px;
}

.result-list strong {
  font-size: 16px;
}

.result-list span {
  color: var(--muted);
  font-size: 12px;
}

.result-list .current {
  background: var(--ember);
  color: var(--white);
  margin: 0 -18px;
  padding-right: 18px;
  padding-left: 18px;
  border: 0;
}

.result-list .current time,
.result-list .current span {
  color: var(--white);
}

.source-link {
  display: inline-block;
  padding-bottom: 4px;
  margin-top: 32px;
  border-bottom: 1px solid currentColor;
  font-size: 11px;
  font-weight: 700;
}

.story {
  background: var(--paper-soft);
}

.story-grid {
  display: grid;
  grid-template-columns: minmax(0, 0.8fr) minmax(350px, 1.2fr);
  gap: clamp(30px, 5vw, 80px);
  align-items: start;
}

.story-photo {
  margin: 0;
}

.story-photo img {
  width: 100%;
  aspect-ratio: 1;
  object-fit: cover;
}

.story-photo figcaption {
  max-width: 420px;
  margin-top: 12px;
  color: var(--muted);
  font-size: 10px;
  font-weight: 600;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

.story-text {
  max-width: 820px;
  padding: clamp(10px, 4vw, 70px) 0;
}

.story-text > p {
  margin: 0 0 24px;
  font-size: clamp(18px, 1.6vw, 25px);
  line-height: 1.5;
}

.story-text blockquote {
  padding: 34px 0 0;
  margin: 48px 0 28px;
  border-top: 1px solid var(--line);
  font-family: var(--display);
  font-size: clamp(34px, 4vw, 64px);
  font-weight: 600;
  line-height: 1.08;
  text-transform: uppercase;
  letter-spacing: -0.035em;
}

.story-text a {
  padding-bottom: 4px;
  border-bottom: 1px solid currentColor;
  font-size: 11px;
  font-weight: 700;
}

.story-photo-wide {
  grid-column: 1 / -1;
  margin-top: 40px;
}

.story-photo-wide img {
  aspect-ratio: 16 / 8;
  object-position: center 60%;
}

.voice {
  padding: clamp(92px, 11vw, 170px) var(--pad);
  background: var(--ink);
  color: var(--white);
}

.voice-head {
  display: grid;
  grid-template-columns: 1fr 1.4fr 0.6fr;
  gap: 40px;
  align-items: end;
  margin-bottom: 80px;
}

.voice-head .section-index {
  align-self: start;
}

.voice-head h2 {
  font-size: clamp(60px, 7vw, 120px);
}

.voice-head > p:last-child {
  max-width: 280px;
  margin: 0 0 8px;
  color: rgba(248, 245, 237, 0.56);
}

.quote-stack {
  border-top: 1px solid var(--inverse-line);
}

.quote-stack blockquote {
  display: grid;
  grid-template-columns: 60px 1fr 210px;
  gap: 28px;
  align-items: center;
  padding: 42px 0;
  margin: 0;
  border-bottom: 1px solid var(--inverse-line);
}

.quote-stack span {
  color: var(--ember);
  font-family: var(--display);
}

.quote-stack p {
  max-width: 1050px;
  margin: 0;
  font-family: var(--display);
  font-size: clamp(30px, 3.8vw, 62px);
  font-weight: 600;
  line-height: 1.1;
  text-transform: uppercase;
  letter-spacing: -0.03em;
}

.quote-stack cite {
  color: rgba(248, 245, 237, 0.48);
  font-size: 10px;
  font-style: normal;
  text-transform: uppercase;
  letter-spacing: 0.09em;
}

.interview-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 12px;
  margin-top: 80px;
}

.interview-card {
  display: flex;
  flex-direction: column;
  min-height: 350px;
  padding: 28px;
  border: 1px solid var(--inverse-line);
  transition: background 0.2s, transform 0.2s;
}

.interview-card:hover,
.interview-card:focus-visible {
  background: var(--ember);
  color: var(--ink);
  transform: translateY(-4px);
}

.interview-card:hover > span,
.interview-card:hover p,
.interview-card:focus-visible > span,
.interview-card:focus-visible p {
  color: var(--ink);
}

.interview-card > span {
  color: rgba(248, 245, 237, 0.5);
  font-size: 9px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.interview-card h3 {
  margin: 70px 0 18px;
  font-family: var(--display);
  font-size: clamp(32px, 3vw, 52px);
  font-weight: 600;
  line-height: 1.05;
  text-transform: uppercase;
}

.interview-card p {
  max-width: 450px;
  margin: 0;
  color: rgba(248, 245, 237, 0.56);
  font-size: 13px;
}

.interview-card b {
  margin-top: auto;
  font-size: 11px;
}

.social {
  display: grid;
  grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr);
  gap: clamp(40px, 7vw, 120px);
  align-items: center;
}

.social-image {
  position: relative;
}

.social-image::after {
  position: absolute;
  right: -18px;
  bottom: -18px;
  width: 42%;
  height: 38%;
  border-right: 18px solid var(--ember);
  border-bottom: 18px solid var(--ember);
  content: "";
}

.social-image img {
  width: 100%;
  aspect-ratio: 4 / 3;
  object-fit: cover;
}

.social h2 {
  font-size: clamp(48px, 5.4vw, 92px);
}

.social-copy > p:not(.section-index) {
  max-width: 690px;
  margin: 32px 0;
  color: var(--muted);
  font-size: 17px;
}

.social-links {
  display: grid;
  max-width: 620px;
  border-top: 1px solid var(--line);
}

.social-links a {
  padding: 17px 0;
  border-bottom: 1px solid var(--line);
  font-size: 12px;
  font-weight: 700;
}

.social-links a:hover,
.social-links a:focus-visible {
  color: var(--ember-dark);
}

.faq {
  padding-top: 0;
}

.faq-list {
  max-width: 1100px;
  margin-left: auto;
}

.faq-list details {
  border-top: 1px solid var(--line);
}

.faq-list details:last-child {
  border-bottom: 1px solid var(--line);
}

.faq-list summary {
  display: flex;
  gap: 24px;
  align-items: center;
  justify-content: space-between;
  padding: 25px 0;
  cursor: pointer;
  font-size: clamp(18px, 2vw, 28px);
  font-weight: 600;
  list-style: none;
}

.faq-list summary::-webkit-details-marker {
  display: none;
}

.faq-list summary::after {
  color: var(--ember);
  font-family: var(--display);
  font-size: 30px;
  content: "+";
}

.faq-list details[open] summary::after {
  content: "−";
}

.faq-list details p {
  max-width: 800px;
  padding: 0 0 28px;
  margin: 0;
  color: var(--muted);
}

.final-cta {
  min-height: 780px;
  padding: clamp(90px, 10vw, 160px) var(--pad);
  background: var(--ember);
  color: var(--ink);
}

.contact-layout {
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(380px, 0.85fr);
  gap: clamp(50px, 8vw, 140px);
  align-items: end;
  width: 100%;
}

.contact-copy > p:first-child {
  margin: 0 0 clamp(70px, 9vw, 140px);
  font-size: 10px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.12em;
}

.final-cta h2 {
  max-width: 1400px;
}

.final-cta h2 em {
  color: var(--white);
}

.final-lead {
  max-width: 640px;
  margin: 32px 0;
  font-size: 18px;
}

.contact-direct {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  padding-bottom: 4px;
  border-bottom: 1px solid currentColor;
  font-size: 12px;
  font-weight: 700;
}

.lead-form {
  display: grid;
  gap: 18px;
  padding: clamp(26px, 3vw, 44px);
  background: var(--white);
  color: var(--ink);
}

.lead-form label {
  display: grid;
  gap: 7px;
}

.lead-form label > span {
  color: var(--muted);
  font-size: 9px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.lead-form input,
.lead-form select,
.lead-form textarea {
  width: 100%;
  min-height: 48px;
  padding: 12px 0;
  border: 0;
  border-bottom: 1px solid var(--line);
  border-radius: 0;
  outline: 0;
  background: transparent;
  color: var(--ink);
  font: inherit;
}

.lead-form textarea {
  min-height: 88px;
  resize: vertical;
}

.lead-form input:focus-visible,
.lead-form select:focus-visible,
.lead-form textarea:focus-visible {
  border-color: var(--ember);
  box-shadow: 0 2px 0 var(--ember);
}

.lead-form [aria-invalid="true"] {
  border-color: var(--ember-dark);
}

.form-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
}

.lead-form .button {
  width: 100%;
  margin-top: 6px;
  cursor: pointer;
}

.form-note,
.form-status {
  margin: 0;
  color: var(--muted);
  font-size: 10px;
  line-height: 1.45;
}

.form-status {
  min-height: 1.45em;
  color: var(--ember-dark);
  font-weight: 600;
}

.sources {
  padding: 34px var(--pad);
  background: var(--ink-soft);
  color: var(--white);
}

.sources summary {
  cursor: pointer;
  font-size: 11px;
  font-weight: 700;
  text-transform: uppercase;
  letter-spacing: 0.1em;
}

.sources details > div {
  max-width: 900px;
  padding: 22px 0 6px;
  color: rgba(248, 245, 237, 0.62);
  font-size: 12px;
}

.sources ul {
  padding-left: 18px;
}

.sources a {
  text-decoration: underline;
  text-underline-offset: 3px;
}

footer {
  display: grid;
  grid-template-columns: auto 1fr auto auto;
  gap: 30px;
  align-items: center;
  padding: 42px var(--pad);
  background: var(--ink);
  color: var(--white);
}

footer p {
  margin: 0;
  color: rgba(248, 245, 237, 0.52);
  font-size: 10px;
  line-height: 1.4;
  text-transform: uppercase;
  letter-spacing: 0.08em;
}

footer nav {
  display: flex;
  gap: 22px;
  font-size: 11px;
  font-weight: 700;
}

footer small {
  color: rgba(248, 245, 237, 0.62);
  font-size: 9px;
}

.error-page {
  display: grid;
  place-items: center;
  min-height: 100svh;
  padding: var(--pad);
  background: var(--ink);
  color: var(--white);
}

.error-page > div {
  width: min(100%, 1100px);
}

.error-page h1 {
  max-width: 1000px;
  margin: 0;
  font-family: var(--display);
  font-size: clamp(64px, 10vw, 150px);
  font-weight: 600;
  line-height: 0.92;
  text-transform: uppercase;
  letter-spacing: -0.045em;
}

.error-page > div > p:not(.section-index) {
  max-width: 560px;
  color: rgba(248, 245, 237, 0.72);
  font-size: 18px;
}

.js .reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.65s ease, transform 0.65s ease;
}

.js .reveal.visible {
  opacity: 1;
  transform: none;
}

@media (max-width: 1180px) {
  .desktop-nav {
    gap: 18px;
  }

  .hero {
    grid-template-columns: 1fr 0.8fr;
  }

  .hero-copy {
    padding-right: 24px;
  }

  .hero-title {
    font-size: clamp(70px, 9vw, 118px);
  }

  .format-grid {
    grid-template-columns: 1fr 1fr;
  }

  .format-card.featured {
    grid-row: span 2;
  }

  .voice-head {
    grid-template-columns: 0.5fr 1.5fr;
  }

  .voice-head > p:last-child {
    grid-column: 2;
  }
}

@media (max-width: 900px) {
  .site-header {
    grid-template-columns: 1fr auto;
  }

  .desktop-nav,
  .header-cta {
    display: none;
  }

  .menu-button {
    display: grid;
    gap: 5px;
    width: 48px;
    height: 48px;
    padding: 11px 8px;
    border: 1px solid currentColor;
    border-radius: 50%;
    background: transparent;
  }

  .menu-button span:not(.sr-only) {
    display: block;
    width: 100%;
    height: 1px;
    background: currentColor;
    transition: transform 0.2s, opacity 0.2s;
  }

  .menu-button[aria-expanded="true"] span:nth-child(1) {
    transform: translateY(6px) rotate(45deg);
  }

  .menu-button[aria-expanded="true"] span:nth-child(2) {
    opacity: 0;
  }

  .menu-button[aria-expanded="true"] span:nth-child(3) {
    transform: translateY(-6px) rotate(-45deg);
  }

  .mobile-nav {
    position: fixed;
    inset: 0;
    z-index: -1;
    display: flex;
    flex-direction: column;
    justify-content: center;
    padding: 90px var(--pad);
    background: var(--ink);
    color: var(--white);
    opacity: 0;
    pointer-events: none;
    transition: opacity 0.2s;
  }

  .mobile-nav.open {
    opacity: 1;
    pointer-events: auto;
  }

  .mobile-nav a {
    padding: 8px 0;
    font-family: var(--display);
    font-size: clamp(34px, 9vw, 58px);
    line-height: 1;
    text-transform: uppercase;
  }

  .mobile-cta {
    position: fixed;
    right: 14px;
    bottom: calc(14px + env(safe-area-inset-bottom));
    left: 14px;
    z-index: 180;
    display: flex;
    gap: 20px;
    align-items: center;
    justify-content: space-between;
    padding: 15px 18px;
    border-radius: 999px;
    background: var(--ember);
    color: var(--ink);
    box-shadow: 0 8px 32px rgba(23, 23, 19, 0.3);
    font-size: 12px;
    font-weight: 700;
    opacity: 0;
    pointer-events: none;
    transform: translateY(140%);
    transition: transform 0.25s, opacity 0.25s;
  }

  .mobile-cta.ready {
    opacity: 1;
    pointer-events: auto;
    transform: none;
  }

  .mobile-cta.hidden {
    opacity: 0;
    pointer-events: none;
    transform: translateY(140%);
  }

  .hero {
    display: block;
    min-height: 0;
    padding-top: 110px;
  }

  .hero-copy {
    padding: 30px 0 60px;
  }

  .hero-title {
    font-size: clamp(62px, 16vw, 108px);
  }

  .hero-lead {
    max-width: 680px;
  }

  .hero-visual {
    min-height: 660px;
    margin: 0 calc(var(--pad) * -1);
  }

  .hero-photo {
    inset: 0;
  }

  .hero-portrait {
    bottom: 18px;
    left: var(--pad);
  }

  .hero-card {
    right: var(--pad);
  }

  .hero-stats {
    grid-template-columns: 1fr 1fr;
    margin-top: 0;
  }

  .hero-stats article,
  .hero-stats article + article {
    padding: 23px 16px 26px 0;
    border-bottom: 1px solid var(--inverse-line);
    border-left: 0;
  }

  .hero-stats article:nth-child(even) {
    padding-left: 20px;
    border-left: 1px solid var(--inverse-line);
  }

  .proof-ribbon {
    justify-content: flex-start;
    overflow-x: auto;
  }

  .section-head,
  .section-head.split {
    grid-template-columns: 1fr;
    align-items: start;
  }

  .audience-grid {
    grid-template-columns: 1fr;
  }

  .audience-card {
    min-height: auto;
  }

  .audience-card + .audience-card {
    border-top: 1px solid var(--line);
    border-left: 0;
  }

  .audience-card > span {
    margin-bottom: 45px;
  }

  .format-grid,
  .case-grid,
  .interview-grid {
    grid-template-columns: 1fr 1fr;
  }

  .format-card.featured,
  .case-large {
    grid-column: 1 / -1;
    grid-row: auto;
  }

  .method {
    grid-template-columns: 1fr;
  }

  .method-quote {
    position: relative;
    top: auto;
    height: auto;
    min-height: 620px;
  }

  .results {
    grid-template-columns: 1fr;
  }

  .results-image {
    min-height: 760px;
  }

  .story-grid,
  .social,
  .contact-layout {
    grid-template-columns: 1fr;
  }

  .contact-layout {
    align-items: start;
  }

  .story-photo-wide {
    grid-column: auto;
  }

  .story-photo-wide img {
    aspect-ratio: 1;
  }

  .voice-head {
    grid-template-columns: 1fr;
  }

  .voice-head > p:last-child {
    grid-column: auto;
  }

  .quote-stack blockquote {
    grid-template-columns: 45px 1fr;
  }

  .quote-stack cite {
    grid-column: 2;
  }

  footer {
    grid-template-columns: auto 1fr;
    padding-bottom: calc(96px + env(safe-area-inset-bottom));
  }

  footer nav,
  footer small {
    grid-column: 1 / -1;
  }

  .text-link,
  .format-card a,
  .source-link,
  .social-links a,
  footer nav a,
  .sources summary {
    display: inline-flex;
    align-items: center;
    min-height: 44px;
  }
}

@media (max-width: 600px) {
  .site-header {
    min-height: 66px;
  }

  .hero-title {
    font-size: clamp(55px, 17.2vw, 84px);
  }

  .hero-title .accent {
    padding-left: 0;
  }

  .hero-actions {
    align-items: flex-start;
    flex-direction: column;
  }

  .hero-visual {
    min-height: 520px;
  }

  .hero-card {
    right: 0;
    bottom: 20px;
    min-width: 185px;
  }

  .hero-card strong {
    font-size: 42px;
  }

  .hero-portrait {
    display: none;
  }

  .proof-ribbon {
    font-size: 12px;
  }

  .section-head h2,
  .method h2,
  .results h2,
  .voice h2,
  .social h2,
  .final-cta h2 {
    font-size: clamp(42px, 12vw, 68px);
  }

  .format-grid,
  .case-grid,
  .interview-grid {
    grid-template-columns: 1fr;
  }

  .format-card.featured,
  .case-large {
    grid-column: auto;
  }

  .format-card {
    min-height: 440px;
  }

  .case-large {
    min-height: 550px;
  }

  .method-quote {
    min-height: 520px;
  }

  .results-image {
    min-height: 620px;
  }

  .result-list article {
    grid-template-columns: 68px 1fr;
  }

  .voice-head {
    margin-bottom: 50px;
  }

  .quote-stack blockquote {
    grid-template-columns: 1fr;
    gap: 12px;
  }

  .quote-stack cite {
    grid-column: auto;
  }

  .interview-card {
    min-height: 300px;
  }

  .social-image::after {
    right: -8px;
    bottom: -8px;
    border-width: 8px;
  }

  .final-cta {
    min-height: 0;
  }

  .contact-copy > p:first-child {
    margin-bottom: 70px;
  }

  .form-row {
    grid-template-columns: 1fr;
  }

  .lead-form {
    padding: 24px 20px;
  }

  footer nav {
    flex-wrap: wrap;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }

  *,
  *::before,
  *::after {
    scroll-behavior: auto !important;
    transition-duration: 0.01ms !important;
    animation-duration: 0.01ms !important;
    animation-iteration-count: 1 !important;
  }

  .js .reveal {
    opacity: 1;
    transform: none;
  }
}